Google+: The Benefits to Your Brand

Google joined the ranks of the top social networking sites when they released Google+. This simple, and free, tool allows you to connect with your audience, share information, and even stream online content. Like other social networking sites, it can be used to brand your business. However, Google+ may offer some benefits to your brand that you just can’t find anywhere else.

Benefits to using Google+

Hangouts:

People often underestimate just how powerful hangouts are. Hangouts allow you to connect with your friends using audio and video conferencing, completely for free. What’s incredible is how seamless the video and audio is. It’s easy to use, it’s fast and it just plain works.

Circles:

One of the features of Google+ is that it allows you to create circles. These circles are essentially segmented groups of people. For example, you might create a circle for your prospects, and another circle for your customers. You can create a circle for friends and family as well. In fact, you can create as many circles as you want.

People cannot see which circle you place them in so privacy isn’t a concern. This circle concept allows you to share content with segmented audiences. You can send one message to prospects and another to customers. Segmentation gives you the power to create branded messages that appeal directly to your audience.

Google Loves Itself

Google+ is a social media tool that you can integrate with your other social networking efforts but at the end of the day, it’s a product of Google, the worlds most powerful and popular search engine. By investing a bit of time and energy into your business page on Google+ can mean improved local search visibility, especially for a small to medium-sized business.

Thought Google+ is still not as powerful as Facebook, but it’s still one of the most influential social networks around. Developing a strong Google+ strategy and it’ll pay off in customers, in brand, in credibility and influence.