Why is Branding Important? The internet has become an instrumental element to reach more people; this is why marketing has gotten so important and relevant on a digital scale: it’s the modern way to gain people’s attention and to attain…
Google joined the ranks of the top social networking sites when they released Google+. This simple, and free, tool allows you to connect with your audience, share information, and even stream online content. Like other social networking sites, it can…
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms…
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On…