The Importance of Having a YouTube Channel for Marketing

YouTube has progressed in the last couple of years, becoming much more than a platform of just entertainment to one where the influx of information, content creation and engagement is remarkable, which has resulted in multiple brands seizing this to become more prominent in the market and obtain much more positive results in their promotional campaigns.

Having said that, what are the specific benefits that you get from having a YouTube channel to promote your brand? Here we give you some of the best reasons:

• The possibility of a visual impact. This is something that you should always keep in mind: audiences these days are much more visual, so offering video content can be a more clever way to reach people that perhaps are not very interested in the written word.
• Live action is always beneficial for brands in terms of engagement because it creates a stronger bond with their target audience. In the case of YouTube, you can make live streams to engage with them, answer their questions and doubts, plus perhaps offering new special offers.
• Likelihood of making an income. Once you get a certain amount of views per video and a certain amount of subscribers, you start getting an income from your videos–the more views and subscribers you get, you can make a lot more money. This can be particularly useful for small business because it not only creates a way to promote their brand but also a way to make another income that can be beneficial for several types of investments.
• More exposure, plain and simple. There are more than 800 million people using YouTube in the world and more than one billion videos being watched per day, so you can imagine the degree of exposure that you get from this platform is you play your cards well–your potential target audience covers the entire planet, which is something that you should always keep in mind.

YouTube is only going to become a bigger and more important platform in the coming years, so it’s important that you seize it to its full potential to promote your brand out there.